Open Enrollment that Rocks!

Nov 30, 2023

In today’s corporate landscape, an organization’s success hinges on its people. Central to this is the indispensable role of the human resources (HR) team in ensuring employee satisfaction and support. Employees won’t hesitate to explore new opportunities if they feel unsatisfied, and statistics support this claim. According to a 2022 Pew Research Center study, a significant 43% of respondents left their jobs in 2021 due to inadequate benefits. However, not all who ventured out found greener pastures, with only 42% reporting improvements, while 58% found their new roles to be similar or even worse. Clearly, employee benefits play a pivotal role in retention.

As open enrollment season begins to close, often considered the busiest time for HR professionals, benefits managers, and employees alike, take a moment to reflect on the opportunity to engage and educate employees. Were you able to focus your approach  on how your benefits program is structured around your workforce but also bolsters your organization’s overall health and success?

Five Key Strategies to Navigate Open Enrollment Effectively:

1) Communicate Across Multiple Channels In today’s data-driven world, information overload is a significant issue affecting employees’ stress levels and productivity. To bridge the gap between remote and in-person employees and cater to various generations, HR teams must streamline their benefits communications through digital channels. This includes providing easy access to centralized resources accessible via computers and mobile devices. Tailoring communications to individual needs, considering factors like age, cultural identity, and health status, ensures targeted and effective messaging.

2) Transparency about Costs Healthcare costs are on the rise, prompting employees to be cautious about their benefit choices. Employers should be transparent about expenses, whether absorbing increased costs or passing them on to employees. Beyond numbers, employers should weave a narrative highlighting their investments in employee wellbeing. This includes improved benefit offerings and cost coverage to demonstrate a commitment to individual health.

3) Infuse Fun into Open Enrollment Open enrollment can be a stressful and time-consuming process. Injecting fun into it can improve employee engagement and overall organizational culture. Consider organizing company-wide challenges like group activities, walks, or yoga sessions, adaptable for remote employees. Reward participation with points redeemable for prizes, fostering a sense of community and camaraderie.

4) Set New Goals & Adapt as Necessary In today’s dynamic business environment, complacency is not an option. HR professionals must be open to change and proactive in addressing employee concerns. Key scenarios, such as low enrollment, rising costs, or ineffective incentives, demand agility. Use the open enrollment period to reevaluate and define meaningful, measurable goals, and be prepared to adjust strategies as needed to achieve these objectives.

5) Cultivate an Employee-First Culture Open enrollment should be part of a broader organizational strategy focused on employee engagement and wellbeing. Embed health and wellbeing into the corporate mission, values, policies, and daily activities. Building a team of wellbeing champions and establishing feedback mechanisms throughout the year ensure inclusivity and sustained engagement.

Open enrollment is not merely an administrative task but a pivotal opportunity to elevate employee wellbeing and engagement. By following these strategies and enlisting the expertise of Pro Benefits Plus, your organization can embark on a path toward a healthier and more productive future.

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